Transform Your Business into a Brand with The Ideas Suite – Your PR Agency Servicing Brisbane
WE KNOW HOW TO GET YOU IN THE SPOTLIGHT. WE’RE EXPERTS IN ACHIEVING MAJOR NEWS COVERAGE FOR SOME OF THE LARGEST BRISBANE-BASED BRANDS.
The Ideas Suite is one of Australia’s longest-running public relations agencies for Brisbane-headquartered organisations – from Flight Centre’s corporate brands to comparison platform Compare the Market.
We have also achieved outstanding results for major and small-business brands in Melbourne, Sydney, Perth, and internationally. Our agency is known for its big ideas and innovative approach, which is why we can help turn your business project into a brand.
We have achieved outstanding results for:
- Food-delivery services
- Telehealth providers
- Travel booking platforms
- Medical centres
- Pharmaceutical brands
- Property developers and real estate agencies
- Consumer finance brands
- Lenders
- Digital disruptors
- Technical services such as engineering.
Our focus on marketing communication excellence ensures a positive impact on our clients.
Our PR agency is committed to working with businesses right here in Brisbane that share our passion for achieving strong news coverage.
We have secured results in outlets such as:
- The Today Show
- Sunrise
- The Courier Mail
- News.com.au
- Australian Financial Review
- The Australian
- KIIS FM
OUR PROVEN PUBLIC RELATIONS CAMPAIGNS IN BRISBANE GET RESULTS FAST
The Ideas Suite’s PR strategy includes a mix of:
- Media relations, including proactive media story development
- Boosting a social media presence through content creation, social platform management and community management
- Social influencer engagement
- Speaking engagements
- Events and promotions
- Stakeholder communications
- Digital marketing.
Our agency also excels in strategic communications, providing high-impact communication advice and support for businesses.
When it comes to an always-on press office, our PR agency’s clients in Brisbane have come to rely on the public relations methodology that we have tested and refined over more than 15 years.
Our high-volume media results are a testament to the success of our approach. Our content strategies include data mining, consumer surveys, and original story creation to create attention-grabbing headlines. These tactics can also include partnerships and primary research.
Our stories are published regularly across Australia’s major newspapers and news sites, and are broadcast across morning TV and major radio stations. We specialise in achieving news coverage across Australia and New Zealand to reach our client’s target audience.
WHY CHOOSE US?
Our clients in Brisbane rely on The Ideas Suite as their outsourced PR agency and copywriting service. We effectively reach audiences, ensuring that our clients connect, engage, and influence their target markets.
As a truly passionate PR agency, our clients love our ‘can do’ attitude, our streamlined processes, hard-working ethic, flow of ideas, problem-solving capabilities, and continual focus on results that enhance their brand reputation and even help drive sales and investment. We also understand the unique requirements of small businesses and tailor our services to provide them with the same level of expertise and attention as larger companies.
We dedicate a minimum of four PR consultants to each account, with each team member dedicated daily to producing consistent results. This team comprises 4 of the following:
- An Account Director for Strategy
- A Senior Writer for the development of media stories and other content
- An Account Manager for Implementation & Client Contact and
- An Account Executive for Admin, Research, Reporting & Media Monitoring
Another difference our clients love is that we avoid locking them into fixed-term contracts. We are also very open about how we achieve results by being transparent with our clients about our methodology.
STRONG MEDIA RESULTS
At The Ideas Suite, we live and breathe media – simply because it has remained a powerful promotional channel for organisations. For many clients, the media coverage we secure has attracted strong website traffic, strong SEO results, and the interest of investors, government, industry stakeholders and the general public. We also bring new ideas to our clients, inspiring and facilitating change within their teams and research fields.
WE GET OUR RESULTS BY:
Building strong relationships with journalists and producers. 
Carrying out media and competitor research to develop original and newsworthy story hooks. 
Understanding the news and topics that are on the media agenda now. 
Keeping across industry-specific, economic and financial forecasts to understand the news of tomorrow. 
Knowing consumer and business pain points and what these segments are passionate about. 
Structuring our stories for maximum impact. 
Designing a media engagement strategy for each story we sell in. OUR RESULTS
COMPARE THE MARKET
Compare the Market is Australia’s leading comparison website for various financial products, including health insurance. In the three years since partnering with The Ideas Suite in January 2014, Compare the Market has consistently achieved significant media presence and brand recognition.
- Media Stories Generated: 3,867
- Major Television Pieces: 83
- Highlighted Coverage: Channel Nine News, Today, Network 10 News, Channel 7 News, The Australian, news.com.au, Sydney Morning Herald, The Daily Telegraph
- Audience Reach: 859.5 million (repeat)
CORPORATE TRAVELLER
Corporate Traveller, a division of Flight Centre Travel Group, provides tailored business travel solutions for SMEs. The Ideas Suite’s PR program has successfully positioned Corporate Traveller as a thought leader in the business media in Australia.
- Media Placements: 550 in the first 12 months
- Major News Sites: The Australian, Herald Sun, AFR, The Daily Telegraph
- Audience Reach: 245 million (repeat)
- PR Value: $2.5 million
Elevate Your Brand’s Impact with a Creative PR Strategy
The Ideas Suite has a strong track record of results for brands headquartered in Brisbane. We conceptualise creative stories and deliver impactful news coverage across myriad media categories. We have expertise across dozens of industries, and across local and global brands. Our creative strategies are designed for high-volume results that help drive brand awareness and leads.
To discover how we can boost your brand and integrate PR seamlessly into your marketing strategy, contact us today.
PR BRISBANE FAQs
WHAT DOES A PR AGENCY DO?
PR agencies are often tasked with fulfilling an organisation’s communications function. This can include running an always-on press office, managing an organisation’s reputation and relationships with its stakeholders through strategic direct communication, implementing media and social influencer campaigns, managing social media platforms, and holding events.
Other functions include crisis communication, issues management, and specialised copywriting for speeches, awards submissions, video scripts, and presentations. The main business goals of a PR professional are to improve the organisation’s visibility, reputation, and credibility in the public eye and, ultimately, to positively impact its bottom line.
CAN YOU GET MY BRAND ON TV?
Yes, we can – if your brand is the right fit for a specific TV audience. We create newsworthy segment ideas that get the interest of producers and get your brand in front of millions of engaged eyeballs. However, it’s about more than just TV; we get consistent results for our clients by leveraging a mix of media formats from radio to print and digital.
HOW DO YOU DIFFER FROM A TRADITIONAL MARKETING AGENCY?
As a public relations agency, we focus on building and maintaining a positive image and relationship between a company and its stakeholders, including customers, investors and the media.
On the other hand, a traditional marketing agency focuses on promoting and selling a product or service through advertising and other marketing efforts, such as direct mail and email marketing.
CAN THE IDEAS SUITE INTEGRATE WITH MY EXISTING MARKETING STRATEGY?
Public relations and marketing strategy often overlap in many key areas, so your PR agency must be able to seamlessly integrate with what you’re already doing. The Ideas Suite has aligned PR programs successfully with marketing strategies for brands in Brisbane, generally taking direction from their marketing lead. We work hard to get an intimate understanding of your brand and business objectives so that our work aligns with your marketing efforts for the best possible result.
OUR INSIGHTS & STORIES
Stay ahead of the news with our latest insights and stories from the world of PR. At The Ideas Suite, we love sharing our knowledge and expertise to help you navigate the ever-changing PR and media landscape. From tips on crafting compelling media releases to strategies for effective crisis communication, our blog is your go-to resource for all things PR. Dive in and discover how we can bring your brand into the spotlight.
