PR agency


Media relations, partnerships and social media

The Ideas Suite is a leading independent boutique PR agency in Sydney that has worked with some of Australia’s biggest brands, including Compare the Market, HotelsCombined and Menulog.

Since our public relations agency was established in 2007, we have delivered an outstanding track record of results for brands and organisations in the health, travel, e-commerce, property, finance and consumer-product sectors.

Our high-volume media results are a testament to our effective media strategies and structured PR methodology that we have tested and refined over a decade, and which our clients have come to rely on.

We ensure our clients only work with the ‘best in class’ – PR consultants who are either ex-journalists, creative writers, experienced event and product managers, ex agency talent, or first-class honours graduates. On top of that, we are a dedicated team with a great attitude and passionate about maximising results month on month.

The Ideas Suite ensures a minimum of three PR consultants are assigned to each account, and these consultants work on each account daily: an Account Director for strategy; an Account Manager for implementation and as the day-to-day client liaison; and an Account Executive for research, reporting and monitoring.

Our talented PR consultants meet with journalists and producers to develop strong relationships with the media. This is one of the reasons we have made a name for ourselves as one of the top PR agencies in Sydney for media coverage.

Julia Nekich is the agency Principal as well as the Director on each account, where she develops, oversees and hones strategies. Julia has more than 20 years’ experience in journalism, PR and advertising, and has written for multiple publications, including The Sydney Morning Herald and The Sunday Telegraph.

We are the leading PR agency in Sydney for press office results. The Ideas Suite ran a two-month campaign for to announce the winners of its 2017 awards. The goal of the PR campaign was to maximise media coverage for the brand.

During a five-week period, we secured 108 stories in the media across print, online and broadcast. appeared in major television programs four times – the Today Show (twice), Sunrise and Channel 9 News. Highlight coverage also included several News Corp syndications across, Daily Telegraph, and Herald Sun.

In total, our media coverage reached a (repeat) audience of 110 million, with editorial coverage achieving a PR value of $1.5 million. Several stories were also published on social media which had a combined audience of 5.5 million.

Kanebridge is a leading property development and investment firm that offers project management, financing, wealth advisory, mortgage broking, and property sales and marketing services.

The Ideas Suite was briefed to run a media campaign for the launch of its newest project Marsden Central – a masterplanned community with smart home automation and Australia’s fastest internet – in one of Sydney’s newest north-west suburbs, Marsden Park.

In a five-week period, The Ideas Suite secured 146 media placements across print, TV, and online media outlets – including three TV appearances. Highlight coverage included 7 News Sydney, 9 News Sydney and Sky News Real Estate. Coverage reached a (repeat) audience of more than 11.6 million, with major news coverage achieving $216,763 in PR value. Social coverage reached an audience of more than 2.9 million.

The Ideas Suite is a PR agency in Sydney that specialises in implementing an always-on press office for brands and organisations in a range of industries. Every effective press office, however, requires a strong media strategy that will maximise coverage month to month. Our hard-working media content and media outreach strategies achieve high-quality, high-volume media coverage fast and continuously over a 12-month period.

Led by Julia Nekich, a former journalist, corporate writer, copywriter and editor, our agency is a team of talented and keen storytellers – PR consultants with a knack for developing news angles that connect brands and organisations to daily news agendas. We specialise in news media coverage: newspapers, online news sites, AM and FM radio, morning TV and TV news.

At the same time, we always remember that are a full-service public relations agency and, where needed, run multi-level strategies that incorporate social influencer engagement, social media management, industry partnerships, celebrity partnerships, promotions, issues and crisis management, events and activations, and copywriting for the full range of company marketing collateral.

As a hardworking Sydney PR agency in a fast-changing media environment, we want to ensure that our PR programs get all the TLC they need to attract audience numbers in the media. This is why The Ideas Suite prefers to work with small number of clients at any one time. We choose brands or organisations that we are passionate about, and we only take on projects when we know we will achieve outstanding results. We work across many different industries and have experience across multiple sectors.

Unlike many other Sydney public relations companies, we don’t lock our clients into fixed-term contracts. Additionally, we are transparent about every part of our PR program and how we achieve results. We are confident in our abilities as a public relations agency and we believe that this makes us responsible for our work and accountable for the results we achieve for each client.

Our PR programs begin with strategy and content development, culminating in a 12-month PR plan that we implement autonomously. We are also strong believers in brand positioning and messaging for the media, and we stick to the messages that we develop for brands from month one.

As a PR agency in Sydney, The Ideas Suite has a geographical advantage over Melbourne and Brisbane agencies, in that we are located near media headquarters in Pyrmont, Surry Hills and Sydney CBD. Working near the media helps us develop and foster relationships with them, as we meet with them face to face to ‘sell’ in stories. We have extensive media contacts and strong relationships across most media categories, but particularly news, finance, property and business. For this reason, The Ideas Suite is recognised as one of the leading PR companies in Sydney for media relations.

The Ideas Suite worked with the world’s leading hotel price comparison platform, HotelsCombined, to provide an always on press office function. HotelsCombined is known for finding Aussies the best hotel price by comparing all the top travel accommodation sites.

In the first six months of working on the account, we achieved 1577 media placements across print, online and broadcast media. Media coverage reached a (repeat) audience of 277,591,234 with print and broadcast in this time equating to a PR value of more than $3 million.

We secured coverage for HotelsCombined in key media outlets including the Today show, News Corp’s Escape, Daily Telegraph, Herald Sun and The Huffington Post.

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    Media content strategies: We develop powerful media content strategies for 3-, 6- and 12-month periods. Together with our strong media relationships, these result in an always-on press office that works extremely well.

    Issues and Crisis Communications: We manage any potential or actual negative media coverage, and develop plans that minimise the risk of any negative events that will results in poor public sentiment.

    Promotions: We secure and manage ‘contra-based’ competitions and audience giveaways within the media.

    Social: A rarity for a PR agency in Sydney, we provide the full social media service on Facebook, Twitter, Instagram and LinkedIn – from content, advertising and promotions, to community management. We understand what type of content attracts engagement, and the best use of advertising budget.

    Influencer engagement: We partner your brand with social influencers in ‘contra-based’ arrangements. We research, source and lock in influencers, and we manage the whole process, including working closely with influencers to ensure they meet brand guidelines.

    Sponsorship: We research, source and negotiate the best events for an organisation’s sponsorship investment. We also create brand displays at events, and manage the entire display process, including the bump in and bump out.

    Copywriting: Our team of PR consultants is also a team of writers – and apart from media stories, we develop strong website copy, blogs, articles, newsletters and stakeholder communication.

    Partnerships: We research, source and secure partnerships between complementary brands to grow the audience reach and cement the credibility of our clients.

    Specialty B2B strategies: Our team of PR consultants also has a strong proven record of results for B2B services. These programs include award submissions and judging, speaking engagements, corporate events, and finance and business media coverage.

    As a PR agency in Sydney that is growing in recognition year to year, The Ideas Suite has excelled in achieving strong PR results for our range of clients – from big brands to start-ups, and from ASX-listed companies through to emerging digital disruptors.

    Our past and present clients include big internet brands such as HotelsCombined,, Menulog, RedBalloon, True Local and InsureandGo; disruptors such as Gavl, Local Agent Finder, Clipp, EatNow, Tic:Toc and Cash Rewards; property and real estate brands such as Starr Partners, Laing+Simmons, Kanebridge Property Group and The Investors Club; and health brands such as Wesley Mission Hospitals and Ochre Health medical centres.

    As a public relations agency, we pride ourselves on the work we’ve done for since January 2014. We provide an always on press office program for Australia’s most recognised comparison site for financial products, in particular, health insurance.

    During a period of under four years, together with Compare the Market’s PR manager, we have achieved 3867 media stories, including 83 major TV appearances. Some highlight coverage over the years has included the Today show, Channel 10 News, Channel 9 News, hundreds of News Corp stories across and the Daily Telegraph, and plenty of Fairfax stories including Sydney Morning Herald. In total, media coverage has reached a (repeat) audience of 859.5 million – a fantastic achievement that is standout among the programs delievered by any public relations companies.