Australians and New Zealanders lead the globe in domestic business travel
Australians and New Zealanders travel more for business than almost any other nation, with a global Flight Centre Travel Group (FCTG) survey across its flagship corporate businesses revealing that more than a third of businesses now send employees on at least one work...
Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is objective, reliable if the sample size is large enough, quantifiable, verifiable, precise and less prone to personal bias. Should your brand lean into data? According to the...
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the media. Whether you’re aiming for coverage on general news websites, consumer media, TV, radio or podcasts, each outlet has unique needs. A well-chosen spokesperson can convey the...
5 energy trends Australia will see in the next two years
The heat is on for Australia to hit its 43 per cent emissions reduction target, with 2025 marking the five-year countdown. Emission projections indicate the nation is on track to hit 42 per cent by 2030.[1] The government is accelerating the process by injecting...The Post Grid
FIVE TYPES OF STORIES THAT GIVE YOU THE BEST RETURN ON INVESTMENT
As a public relations agency, we’ve been working hard for more than a decade to...
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HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely...
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WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
Let’s be real. If you’re studying a communications degree, you would probably already have an...
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