by seo_theideassuite | May 19, 2024 | Corporate Traveller
A new study shows it’s a win-win for businesses and employees 54% of employees said business travel would influence the way they used annual leave 56% of Gen Z would use less annual leave if they could travel for work 32% of 35-54-year-olds would turn business trips...
by seo_theideassuite | May 19, 2024 | Corporate Traveller
Global average for business travellers is 3.5 nights compared to Australia’s six nights Nights away by Australian business travellers increases by 5%. Australian business travellers officially spend almost double the global average of nights away on work trips as new...
by seo_theideassuite | Sep 25, 2023 | Benefits of PR & Social, Blog
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both parties. The partnership can be mutually beneficial. PR activities can enhance the positioning and image of the brand in market, while on the other hand,...
by seo_theideassuite | Sep 25, 2023 | Blog, PR Insights
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a traditionally one-way communication channel, PR has progressed to a multi-channel marketing promotions activity approach that captures ever-larger audiences. Even in...
by seo_theideassuite | Aug 22, 2023 | Blog
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase in more diversified channels and highly effective digital tools. As the digital space has grown, PR has also evolved and can now more easily be incorporated into a...
