WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is increased profitability. One of the key factors to increased profitability and driving success is customer satisfaction. If customers are unhappy with the product or...
MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree to study at university, it helps to understand the part media relations plays in a public relations strategy. To help save time, money and confusion, we have explained...
WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster, more easily and to a larger audience than ever before. Increasing political views online are no longer just reflected through traditional media outlets, but...
PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is often an important marketing goal for brands. If a news outlet deems a brand’s story interesting or relevant to their audience, they will publish the story across their...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that...The Post Grid
WorldFirst
WorldFirst is an award-winning global leader in international money transfers. WorldFirst briefed The Ideas Suite to design and implement a...
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Davie Group – The Oodie
The Davie Group is one of Australia’s largest and fastest-growing online retailers. Founded by entrepreneur David Fogarty, the company offers...
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WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does...
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WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
Let’s be real. If you’re studying a communications degree, you would probably already have an...
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