The Power of Thought Leadership in PR
If yours is a service-based business – where customers come to you for advice, technical expertise, market knowledge or forecasts – thought leadership is one of the most effective tactics to achieving ‘earned’ (non-paid) media coverage or speaking...
Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular magazines. These products would be shown in the upfront pages of magazines – with titles such as ‘Our top picks this month’ or ‘Best beauty buys’ – or across fashion...
How two young brothers bootstrapped Australia’s fastest-growing green energy start up, now on track to turn over $40M
Jonathan and David Green Using YouTube to launch their brand and acquire their first customers, Sydney entrepreneurs and brothers Jonathan and David Green have organically turned a small start-up into Australia’s fastest-growing green energy company in just four...
New study reveals 2 in 3 households considering rooftop solar after paying thousands more for energy this year
66% of households grappling with winter energy bill blowout 68% are willing to outlay $8000-10,000 on rooftop solar and battery systems to trim future bills A new study has found that 2 in 3 Australian households are willing to outlay $8000-10,000 on rooftop solar and...The Post Grid
HOW PR CAN MEET YOUR SEO GOALS
The shifting media landscape means we’re looking at screens more and pages less. These days...
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A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning...
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WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it...
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WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does...
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