by seo_theideassuite | Dec 16, 2022 | Benefits of PR & Social, Blog
There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep...
by seo_theideassuite | Dec 16, 2022 | Benefits of PR & Social, Blog
The market of brand influencers has exploded and become so saturated in recent years that it’s important to sift through and differentiate between influencers who can benefit your brand and those who won’t help your brand in any way. There is an interesting...
by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog
Media relations is one of the larger pieces of the public relations pie because it gets a brand into communication channels with high-volume audiences, and it is often more powerful for a third-party (journalist) to write about a brand favourably than for a brand to...
by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog
We live in the Golden Age of Digital – but it’s an assessment that does not go far enough. The truth is, we live in the Golden Age of Content. It’s a competitive marketplace because content is everywhere we turn, and a brand’s role is to forge a strong path through...
by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog
Most brands want their message to appear everywhere in the media when they commission a PR agency. The key to regular media coverage across a broad range of outlets is a targeted strategy that can translate into a schedule of newsworthy media angles. If you are after...
by seo_theideassuite | Dec 1, 2022 | Benefits of PR & Social, Blog
You might be meeting with public relations agencies to source the one that’s right for your brand. It’s at this time – not after you’ve hired an agency – that you should understand how you can get the most out of them. While it’s important to look at the range of PR...