HOW MUCH MEDIA COVERAGE SHOULD YOU EXPECT FROM YOUR PR BUDGET?
Most brands want their message to appear everywhere in the media when they commission a PR agency. The key to regular media coverage across a broad range of outlets is a targeted strategy that can translate into a schedule of newsworthy media angles. If you are after...
HOW TO GET THE MOST FROM YOUR PR AGENCY
You might be meeting with public relations agencies to source the one that’s right for your brand. It’s at this time – not after you’ve hired an agency – that you should understand how you can get the most out of them. While it’s important to look at the range of PR...
HOW TO CHOOSE THE RIGHT PR AGENCY FOR YOU
PR covers a broad range of communication skills and channels. As such, PR agencies have different specialties – from press office to crisis communications, from activations to social media. Understanding the type of Public relations your brand largely needs, and the...
INHOUSE OR AGENCY? WHAT TO CONSIDER WHEN YOU’RE APPLYING FOR A JOB IN PR
For those seeking to work in public relations, not only are there varying roles within the industry, but there is the option to work ‘agency side’ or ‘client side’. The PR industry in Sydney is filled with long-term ‘agency people’, those that have always worked...
HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...The Post Grid
HotelsCombined
HotelsCombined is the world’s leading hotel price comparison platform, finding Australians the best price guaranteed by comparing all the top travel...
Read More
compare the market
Compare the Market is a comprehensive platform for comparing various products including insurance (car, home, health, travel, pet, and life)...
Read More
InsureandGo
InsureandGo is one of Australia’s leading travel insurance brand and at the time, owned by Mapfre Group, a large insurer...
Read More
Corporate Traveller
Corporate Traveller offers tailored business travel solutions for companies, focusing on technology, a global travel network, dedicated consultants, and exclusive...
Read MoreThe Post Grid
WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of...
Read More
Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build...
Read More
The Power of PR: Why It Makes Sense to Incorporate Public Relations In Your Marketing Mix
Good marketing strategies are today highly tailored to specific audience segments thanks to an increase...
Read More
THE IDEAS SUITE REBRANDS
We are celebrating our 10th anniversary this year, and have undergone a brand refresh of...
Read More