RedBalloon is Australia’s most recognised online experience retailer, selling more than 2.5 million experiences since it was established in 2001. Today it offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand.
Already a high profile Australian brand, RedBalloon engaged The Ideas Suite to build its ‘happiness’ brand equity across its customers, stakeholders and the community – as well as to build its corporate credibility. The Ideas Suite maximised media coverage of RedBalloon experiences around key gifting occasions, strengthened awareness of the current CEO, and of RedBalloon as a pioneer in its field, and boosted broadcast media. Our aim was to take the brand to the next level in the media and deliver a constant flow of targeted, national results.
Over eight months, The Ideas Suite secured 130 media placements across print, TV, radio and online outlets, reaching 28.3 million (repeat) Australians. Highlight coverage includes: Ch 9 and ABC TV, Qantas Inflight Radio, The Australian Women’s Weekly; regular monthly coverage in national and state metropolitan newspapers; and product placement in consumer lifestyle media.