The Australian Payroll Association is Australia’s leading network in payroll training, consulting and advisory for employers. It offers end-to-end payroll process reviews, compliance auditing, specialist recruitment services, payroll qualifications and training courses, and a membership program.
Australian Payroll Association sought a PR program that would increase awareness of its brand and services among its target market of large organisations. To that end, The Ideas Suite was required to secure regular media coverage in trade, business and news media that would position APA as a thought leader in the payroll industry. The Ideas Suite also offered the media APA’s expert commentary when major employee underpayment incidents that reached the media.
In nine months of PR, The Ideas Suite achieved 394 piece of media coverage in outlets that included Australian Financial Review, The Australian, Sydney Morning Herald, The Age, news.com.au, The Today show, ABC Radio and Qantas Talking Business.
Our media coverage reached a (repeat) audience of 345 million, with the major print and broadcast coverage achieving $4.5 million in PR value.