Davie Group – The Oodie - Theideassuite

The Davie Group is one of Australia’s largest and fastest-growing online retailers. Founded by entrepreneur David Fogarty, the company offers 12 brands, including The Oodie, Calming Blankets and Pupnaps.

The Ideas Suite developed 12-month PR programs for the company’s top selling brands, The Oodie and Calming Blankets, as well as the Davie Group corporate brand. The programs were designed to boost awareness of Davie Fogarty’s success in business, The Oodie and Calming Blankets brands as well as their market differentiation and popularity.

In the first nine months, The Ideas Suite achieved 363 pieces of media coverage in outlets that included 9 News, Daily Mail, Sunrise, Daily Telegraph, Pedestrian, Nova Radio, News.com.au and Courier Mail.

We also secured Davie Fogarty a spot in the AFR Rich List, where he ranked 38.

Our media coverage reached a (repeat) audience of 537 million, achieving $5.8 million in PR value.