Gemini, founded in 2014 by NY-based twin brothers, Cameron and Tyler Winklevoss, is a world-leading cryptocurrency platform that enables individuals and institutions to securely buy, sell and store cryptocurrencies in more than 50 territories.
The Ideas Suite won the Gemini account after a competitive multi-agency pitch.
Reporting to the Gemini APAC leadership team in Singapore, The Ideas Suite’s drove a PR program that included creative story ideas derived from surveys, thought leadership pieces, Gemini news announcements.
During our 9-month PR program, The Ideas Suite generated 185 media placements including the Australian Financial Review, Daily Mail, The Age, Sydney Morning Herald and The Australian. The coverage reached a (repeat) audience of 171 million, with nearly $2 million in PR value.