Menulog is Australia’s largest online and mobile takeaway website, with more than 5000 participating restaurants offering more than 130 different cuisines and over 16,000 special offers at any given time.
Menulog commissioned The Ideas Suite to boost the brand’s profile, service offering and benefits in print and online media. The Ideas Suite created a bespoke and proactive media strategy that centred on results and media relations building to secure consistent coverage in targeted media titles.
In the first four months, The Ideas Suite secured 161 print and online media placements, reaching a (repeat) audience of more than 23.5 million. Key media outlets included Good Food, The Australian, The Daily Mail, The Age, Elle, The Australian Women’s Weekly, The Canberra Times, The Sydney Morning Herald and major metro papers Australia-wide.