by seo_theideassuite | May 9, 2025 | Benefits of PR & Social
The world of media is forever evolving as hunger for news fluctuates, technology advances, and media outlets consolidate and find new ways to engage us. Where once there was simply print newspapers, TV and radio, the shift to digital platforms and consolidation of...
by seo_theideassuite | May 8, 2025 | Benefits of PR & Social
To get the most out of your public relations program, it helps to have a basic understanding of the media landscape that carries your message to the public. How is news delivered in Australia? How many outlets are there? And why are you seeing the same story – or...
by seo_theideassuite | Mar 24, 2025 | Benefits of PR & Social, Blog, Client & Agency News
While the media landscape continues to evolve technologically and into new channels – as Australians diversify their media consumption habits – public demand for news isn’t going away any time soon. There are regular opportunities for brands and thought leaders...
by seo_theideassuite | Sep 25, 2023 | Benefits of PR & Social, Blog
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits for both parties. The partnership can be mutually beneficial. PR activities can enhance the positioning and image of the brand in market, while on the other hand,...
by seo_theideassuite | Dec 16, 2022 | Benefits of PR & Social, Blog
A good public relations agency will work closely with a brand or organisation to ensure its PR strategy meets the company objectives . Two of the most common reasons brands go to a PR agency is to grow the brand, to ultimately help drive leads. When it comes to media...
by seo_theideassuite | Dec 16, 2022 | Benefits of PR & Social, Blog
Getting exposure in the media is a great way to lift your brand and build your company’s reputation. News stories and media placements in major news publications, TV and radio can position a business as an expert or thought-leader in its industry, promoting the...