Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services...
HIGHLY TARGETED MEDIA LIST OR BROAD LIST?
A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your...
HOW PR CAN MEET YOUR SEO GOALS
The shifting media landscape means we’re looking at screens more and pages less. These days, major brands are more worried about SEO and online branding and reputation than they are about column inches, and that means the role of the PR agency is changing. Everyone’s...
A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning gives you the opportunity to gain experience on the tasks that a junior PR practitioner would do. Every agency will have different internship programs, but all have the same...
HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered completely alien to one another in terms of their specific goals and strategies. Now, in today’s digital landscape, the lines between digital PR and SEO begin to blur, with...The Post Grid
WorldFirst
WorldFirst is an award-winning global leader in international money transfers. WorldFirst briefed The Ideas Suite to design and implement a...
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Davie Group – The Oodie
The Davie Group is one of Australia’s largest and fastest-growing online retailers. Founded by entrepreneur David Fogarty, the company offers...
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The Post Grid
WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does...
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WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it...
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WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs faster...
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WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
Let’s be real. If you’re studying a communications degree, you would probably already have an...
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