NEWS
Australian media: what has changed and why?
The world of media is forever evolving as hunger for news fluctuates, technology advances, and media...
Understanding the Australian Media Landscape
To get the most out of your public relations program, it helps to have a basic understanding of the...
Benefits of having an always on press office
Discover how an always-on press office can boost your brand’s visibility, credibility, and media...
How to capitalise on election coverage without playing politics
Learn how businesses can leverage election media coverage by focusing on policy issues without...
Why Your PR Agency Needs Research Skills in its DNA
A hunch or data-driven insights: which would you trust? People trust data because it is objective...
Who in your business should speak to the media? Finding the right spokesperson
Selecting the right spokesperson can be crucial to how your business is portrayed in the media...
Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is the holy grail of...
The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical expertise...
Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This checklist will help...
Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are...
When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand is invisible or...
5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic, and it...
The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary...
The 7 benefits of public relations agencies working with innovative brands
For Public Relations (PR) agencies collaborating with innovative brands, there are numerous benefits...
Crafting narratives in a digital world: The evolution of Public Relations (PR)
PR has evolved successfully to meet the challenges and opportunities of digitisation. In what was a...
WHY A PR INTERNSHIP IS ESSENTIAL BEFORE GRADUATING A COMMS DEGREE
By Gillian Morgan, Account Executive at The Ideas Suite Let’s be real. If you’re studying a...
WHAT ARE THE BENEFITS OF PARTNERING WITH A PR AGENCY?
I’m sure we can all agree that no matter what industry, the overarching goal of any business is...
MEDIA VS PUBLIC RELATIONS: WHAT’S THE DIFFERENCE?
Whether you’re looking at implementing a business marketing strategy or trying to decide what degree...
WHY BRANDS ARE BEST TO STAY POLITICALLY NEUTRAL
Social media platforms and digital technologies have allowed people to share their political beliefs...
PRINT, ONLINE AND BROADCAST MEDIA – WHICH ARE THE MOST EFFECTIVE OUTLETS FOR BRANDS?
Achieving positive editorial coverage with a strong brand message across major media outlets is...
Media Angles that Help Grow BrandsS
A good public relations agency will work closely with a brand or organisation to ensure its PR...
Top 3 ways to secure great news coverage
Getting exposure in the media is a great way to lift your brand and build your company’s reputation...
PR AND STORYTELLING: USING A STORY TO BUILD YOUR BRAND
There are few things more compelling than a well-told story. Regardless of whether it is a favourite...
BENEFITS OF INFLUENCERS FOR YOUR BRAND
The market of brand influencers has exploded and become so saturated in recent years that it’s...
Could contributor pieces help meet your PR goals?
Bylined articles (or, even better, a regular column) in well-known target media sites are an...
HIGHLY TARGETED MEDIA LIST OR BROAD LIST?
A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that...
GUIDE TO GETTING STARTED ON THE SPEAKING CIRCUIT
If an important part of your PR is to showcase your knowledge and expertise in front of a business...
THE IDEAS SUITE LAUNCHES SOCIAL MEDIA
We quietly launched The Ideas Suite’s social media arm in mid-2016 with our Senior Account Manager...
THE IDEAS SUITE REBRANDS
We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a...
HOW PR CAN MEET YOUR SEO GOALS
The shifting media landscape means we’re looking at screens more and pages less. These days, major...
A DAY IN THE LIFE: THE INTERN EDITION
Interning is by no means making and fetching coffees like the movies might suggest! Interning gives...
WHY INCLUDE THOUGHT LEADERSHIP IN YOUR PR PROGRAM?
Media relations is one of the larger pieces of the public relations pie because it gets a brand into...
WHY YOUR PR AGENCY SHOULD BE YOUR SOCIAL AGENCY
We live in the Golden Age of Digital – but it’s an assessment that does not go far enough. The truth...
HOW MUCH MEDIA COVERAGE SHOULD YOU EXPECT FROM YOUR PR BUDGET?
Most brands want their message to appear everywhere in the media when they commission a PR agency...
HOW TO GET THE MOST FROM YOUR PR AGENCY
You might be meeting with public relations agencies to source the one that’s right for your brand...
HOW TO CHOOSE THE RIGHT PR AGENCY FOR YOU
PR covers a broad range of communication skills and channels. As such, PR agencies have different...
INHOUSE OR AGENCY? WHAT TO CONSIDER WHEN YOU’RE APPLYING FOR A JOB IN PR
For those seeking to work in public relations, not only are there varying roles within the industry...
FIVE TYPES OF STORIES THAT GIVE YOU THE BEST RETURN ON INVESTMENT
As a public relations agency, we’ve been working hard for more than a decade to deliver media...
HOW PR AND SEO HARMONISE WITH ONE ANOTHER
PR (public relations) and SEO (search engine optimisation) at one time could be considered...
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