By Macrina Lim The market of brand influencers has exploded and become so saturated in recent years that it’s important to sift through and differentiate between influencers who can benefit your brand and those who won’t help your brand in any way. There is an interesting relationship between influencers and their followers, unlike anything we’ve seen before. They’ve developed strong relationships with their audience and built up a level of…
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By Sarah Laing There are few things more compelling than a well-told story. Regardless of whether it is a favourite movie, riveting novel, thoughtfully-crafted Facebook post or stunning theatre production, a good story has the power to remove your sense of time and momentarily sweep you into another world. For companies, having an evocative and compelling brand story and, vitally, communicating this effectively to key audiences and customers, is an…
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By Neneh McGuire Getting exposure in the media is a great way to lift your brand and build your company’s reputation. News stories and media placements in major news publications, TV and radio can position a business as an expert or thought-leader in its industry, promoting the company and enhancing its public reputation. One of the major PR challenges is being able to secure these targeted media placements, which comes…
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We are celebrating our 10th anniversary this year, and have undergone a brand refresh of our logo, a new website and new internal marketing collateral. Our logo has been completely overhauled to look more modern and a gold accent has been used to convey excellence and the premium service you receive from our team. Video backgrounds on homepages are a design trend for websites, with major brands such as Lexus,…
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We quietly launched The Ideas Suite’s social media arm in mid-2016 with our Senior Account Manager, Alannah Green, appointed as the agency’s Social Media Manager. Prior to The Ideas Suite, Alannah managed the social media accounts for Cartoon Network Australia, New Zealand and Asia; Warner TV Asia; Oh!K TV Asia and Toonami Asia, where she grew likes organically by more than 650% across these pages in less than six months.…
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A comprehensive, targeted and up-to-date media list is the foundation for any PR campaign that focuses on media coverage. A media list doesn’t begin with the media contacts – you must firstly have a good understanding of who your campaign is targeting. Define your audience by its demographic and geographic: high-net worth individuals Australia-wide? Urban working women in capital cities? Average-income mums and dads in regional areas? Job-seekers in Sydney…
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If an important part of your PR is to showcase your knowledge and expertise in front of a business audience, then speaking engagements can be an important part of the program your PR agency designs. Consider speaking at events run by industry associations that represent target businesses; trade shows that attract them (but you may need to purchase a stand), chambers of commerce, and networking events. If you are a…
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Bylined articles (or, even better, a regular column) in well-known target media sites are an attractive PR tactic for many businesspeople, and for good reason: Bylined articles help grow your personal brand It assists in growing awareness of your business and services It helps position you as an ‘expert’ on the topics you write about Linked back to your website, they can increase the Google ranking of your site They…
read moreA good public relations agency will work closely with a brand or organisation to ensure its PR strategy meets the company objectives . Two of the most common reasons brands go to a PR agency is to grow the brand, to ultimately help drive leads. When it comes to media coverage, certain stories will meet those aims, while other stories may indirectly damage a brand in the long term. This…
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